The world premiere of the Alpina Extreme 48mm '12 Hours of Sebring' watch

Aventura, Florida, February 18 , 2009 – King Jewelers, South Florida’s oldest and most reputable jeweler in collaboration with Alpina Genève the official timekeeper of the ’12 Hours of Sebring’, Sebring International Raceway, and Primetime Race Group, will hold an exclusive event dedicated to South Florida’s automobile and timepiece enthusiasts.

Starting at 11am on February 28th, King Jewelers will be hosting the world premiere of the Alpina Extreme ’12 Hours of Sebring.’ For the 57th edition of this renowned race, Alpina, Swiss manufacturer of high quality sports watches, developed this exciting special limited edition – 257 pieces worldwide. The watch capitalizes on the strong brand philosophy of Alpina, combined with the important requirements of the drivers in the race: highest level of accuracy, extremely high readability, shock resistance, sturdiness and reliability.

At the Alpina Extreme ’12 Hours of Sebring’ event, King Jewelers will have for sale series numbers 1 through 5, and will allow customers to pre-order the same day.

Highlights of this special event will include a ‘Meet & Greet’ and autograph session with Primetime Race Group’s team owner and champion driver, Joel Feinberg. The world’s fastest Viper, the Primetime American Le Mans Series GT2 racecar, will be on display in front of King Jewelers for photo opportunities.

Tres Stephenson, Sebring racetrack president will receive the first Alpina Extreme from the hands of Alpina Genève official USA representatives. Visitors may enter to win an Alpina watch and VIP tickets to attend the ‘12 Hours of Sebring Race’ while enjoying wine and hors d’oeuvres.

EVENT DETAILS:
Who: King Jewelers, Alpina Genève, Primetime Race Group, and Sebring Raceway
What: The world premiere of the Alpina Extreme 48mm ’12 Hours of Sebring’ watch
When: Saturday, February 28, 2009 11 am to 5 pm
Where: King Jewelers, 18265 Biscayne Blvd – Aventura, FL 33169

More about King Jewelers – Jewelers of Integrity since 1912
Established in 1912, King Jewelers has proudly styled jewelry aficionados from around the world. For five generations, the King family has owned and operated King Jewelers while building an outstanding reputation steeped in quality, value, and first-class service.

Offering a magnificent selection of jewelry collections including fashion-forward Italian designs, classic diamond creations, luxury Swiss timepieces, estate jewelry, modern designer jewelry, as well as colored gemstones and fancy colored diamonds, King Jewelers is the one-stop jewelry shop that prides itself in being one step ahead of the trend. At King Jewelers clients will always find the “best of the best,” for any style or budget. The salon also offers bridal, baby, and gift collections. In addition, King Jewelers offers on-site jewelry and watch repairs, custom design services, appraisals, estate buying and corporate gift programs.

King Jewelers is a member of the Jewelers of America, American Watch Guild, Jewelers Board of Trade, International Wristwatch Leading Watch Retailer, and the American Society of Appraisers and has among its staff GIA Certified Gemologists. For additional information, please visit www.Kings1912.com.

More about Alpina Geneve – Founded in 1883
Alpina is an independent family owned watch manufacturer based in Plan-les-Ouates, Geneva. Founded in 1883, Alpina celebrated its 125th Anniversary in 2008 and is evolving into an ‘extreme’ Sports & Lifestyle brand with its new, contemporary collections. The company is involved in all stages of watch production, from initial design to final assembly and quality control. Each watch is assembled by hand and extensively controlled with state-of-the-art equipment, in order to ensure maximum quality and durability. The company innovates to offer creativity and exceptional value. Its factory in Plan-les-Ouates Geneva is ultra modern and offers the best environment for its watchmakers. Production reached 10’000 timepieces in 2008. For additional information, please visit www.alpina-watches.com

More about Primetime Race Group
Primetime Race Group is a South Florida based company specializing in professional motorsports as well as sports marketing. Primetime currently campaigns a Dodge Viper in the GT2 class of the American Le Mans Series (ALMS) which is the most prominent road race series in North America and an Elan DP02 in the International Motor Sports Association (IMSA) Lites Series, a support series to the ALMS. For additional information, please visit www.primetimeracegroup.com

More about Sebring – 12 Hours of Sebring Race
Sebring International Raceway is America’s premier sports car racing facility. Nestled among the orange groves and cattle ranches of central Florida, it is the oldest permanent road racing track in North America, evolving from a World War II air base. Sebring is world famous for the annual 12 Hours of Sebring endurance race, part of the prestigious American Le Mans Series. Every year on the third Saturday of March, the raceway hosts thousands of race fans from around the world to witness the historic 12 hour classic. All the legends have raced at Sebring… Mario Andretti, A.J. Foyt, Dan Gurney, Stirling Moss, Juan Manuel Fangio, Phil Hill and dozens of other international motor racing legends, driving race cars built by the world’s great manufacturers such as Ferrari, Porsche, Jaguar, Audi, Ford, Maserati, Aston Martin and Nissan.For additional information, please visit www.sebringraceway.com