Philippe Pascal, President of the Watches and Jewelry Business Group, announces the appointment of Jean-Frédéric Dufour as President and CEO of Zenith SA effective 1st June 2009.

“Jean-Frédéric Dufour joins us with deep experience in the watchmaking industry, which will come as a strong asset for pursuing the worldwide development of the Zenith Manufacture” stated Philippe Pascal, LVMH Watches and Jewelry President.

A Graduate in Commercial and Industrial Sciences (University of Genève), Jean-Frédéric Dufour assumed increasing responsibilities in the manufacturing, commercial, marketing and management fields of several watchmaking companies (Chopard and Cie Genève, Swatch Group, Ulysse Nardin). Prior to joining LVMH, he has been in charge of product development for Chopard Watches and Jewelry since 2001.