Bedat & Co LANDMARK EXHIBITION 8th - 17 th October 2009

Bedat & Co confirms its legitimacy and leadership in feminine designs and reinforces its presence in Asian markets.

Following a strong appearance of the Brand in Baselworld 2009 and in the JCK Vegas Show, with an unprecedented support to its business partners in the current economic difficulties, the 100% Swiss company prepares a great manifestation in Hong Kong uber-luxury Landmark Mall from October 7th until October 17th.

During a 10 days exhibition, the main hall of the luxury mall will be transformed into an elegant display, dedicated to the Swiss artisan. Watch connoisseurs will be invited to special previews throughout the week. Bedat & Co, who prides itself as being the pioneer in the art of setting diamonds on steel, promises to range the most intricate yet beautiful feminine designs, reflecting the timeless and avant-garde Art Deco spirit. Thanks to the unswerving collaboration with the best ateliers of the Jura Valley, the brand has the highest standards of craftsmanship, stamped with the A.O.S.C1 label, the utmost symbol and guarantee of quality and ethics certifying the Swiss origin of all components.

Bedat & Co LANDMARK EXHIBITION 8th - 17 th October 2009

The brand’s commercial development is highly stimulated even in such economic context: expanding its already strong retail network with successful openings across Asia in China, Philippines, Singapore, South Korea, Taiwan and Thailand, as well as the first unique stand-alone Boutique in the world renowned epicentre of fine haute horlogerie in Starhill Gallery Malaysia; in addition to the prime Shop-In-Shop presence within the premises of Lane Crawford of Beijing and Hong Kong.

Today, Bedat & Co is pleased to experience rewarding success and enthusiasm from retailers. The brand is determined to show appreciation to all its defenders by organizing more special efforts and manifestations in Asia this autumn.