Host supermodel Coco Rocha welcomes guests with her new Glam Rock timepiece.

If there was ever a feel good portion to NY Fashion Week, it was Alessandra Ambrosio’s charity, “Open Your Heart” fund-raiser for her charity Lakay Pam with supermodel host Coco Rocha. The event raised over $20,000 in donations through silent auction donations for the Lakay Pam orphanage. As one of the key sponsors, GLAM ROCK watches donated five timepieces that generated several thousands in total for the silent auction. Other items included autographed photographs, magazine covers and books by supermodels Alessandra Ambrosio, Ali Stephens, Coco Rocha and Hannah Hollman, as well as two donated art pieces from featured artist Thierry Guetta, aka “Mr Brainwash.”

The chic event took place at the new 15,000 square feet Opera Gallery in the trendy meat packing district. Over 500 guests reveled in two floors of pop art while enjoying wine and divine appetizers from sponsor Bagatelle. By the end of the night, the downstairs crowd created a make shift dance floor with the supermodels and grooved to some Old Skool tunes in front of Mr Brainwash’s boombox installation.

Lakay Pam Founder Cedrick Roche gifts Glam Rock watches to supermodels (from left Coco Rocha, Hannah Hollman, and Ali Stephens) for their event support.

About Glam Rock

Enrico Margaritelli and Isabelle Maujean, founded GLAM ROCK in 2005. The brand specializes in luxury timepieces and jewelry with unique, patented functionality and impeccable style. Chic and sophisticated, GLAM ROCK watches are all Swiss made, while the jewelry is handcrafted in Italy. Glam Rock celebrity fans include DJ/former model Sky Nellor, tv personality Kim Kardashian and rapper 50 Cent.