A thunderous applause for CORUM at BaselWorld 2010
Antonio Calce with Daniela and Angela wearing Corum novelties Photo: Gregory Maillot
Antonio Calce, CEO of Corum, hosting 150 journalists to celebrate the half-century of the Admiral’s Cup and the 30th anniversary of the movement Golden Bridge and share with them the way that Corum has come since its founding 55 years ago.
This is with “Happy Birthday” by the Beatles that the conference began. Major event, the Basel Fair is a unique opportunity to meet during 10 days all our partners and the international press.
A landmark event for Corum that celebrates in 2010 the anniversary of two of its main pillars: Admiral’s Cup and Corum Bridges.
DISTRIBUTION
With the take-over of the U.S. market in October 2009, the opening of its first boutique in own name on December 25, 2009 in Hong Kong and the reorganization of its market in South America and the Caribbean in early 2010, Corum has reaffirmed its presence around the world and strengthen its strategy of selective distribution.
MOVEMENTS & PRODUCTS
Corum goes on with the integration of technical and watchmaking skills, from its engineers to its master watchmakers. Corum is aware of the value of human capital and their unique knowhow and seeks to perpetuate and enhance the historical value of the watch brand. Corum develops in-house movements and to both generate and control production of exclusive movements.
In 2010, they are exceptional pieces affirming the creativity and know-how that let Corum be once again among the brands of Haute Horlogerie.
Among the 36 new models launched in 2010, 4 models stands out now among the talking that will set a stone in time. The Golden Bridge Tourbillon with the smallest tourbillon cage escapement in silicium, the Ti-Bridge Tourbillon with a flying tourbillon anchored on a ARCAP bridge (material used in aeronautics) and the Admiral’s Cup Tourbillon Minute Repeater with complications dress a sporty case, the Admiral’s Cup Deep Hull waterproof to 1000 meters with a unidirectional rotating bezel and a helium decompression valve.
COMMUNICATION
2010, an intense year as Antonio Calce, Corum CEO, also confirmed the signature of two new partnerships, one with a new ambassador and the second with a sailing event. Today Corum built partnerships in line with its values and history. If the ambassadors of Corum are distinguished by their sporting qualities, they are also friends of the brand whose human qualities prevail. To top off the press conference, the new website of the brand has been unveiled in a preview. A virtual showcase that takes you to visit the know-how of the brand, to discover our human capital and our history.
