Hublot CEO Ricardo Guadalupe and Pelé

Does this image really needs a caption?

The long relationship of Hublot with Football is stronger than ever. The news just broke that Pelé is Hublot’s Brand Ambassador for the 2014 FIFA World Cup. Back in 2010, when Hublot announced Maradona as their ambassador, they’ve created a special edition Big Bang. I can’t wait to see the result of this new relationship!

Press release

Ricardo Guadalupe, CEO of Hublot, speaking yesterday at the famous annual Football Extravaganza Awards ceremony held at Grosvenor House in London, took the opportunity to announce that Pelé would be joining the organisation as Hublot’s Brand Ambassador for the 2014 FIFA World Cup Brazil™.

During the evening, Pelé – The King of Football – was also presented with the highly prestigious Legend of Football Award, a tribute from the entire international footballing community in recognition of his extraordinary career and lifetime achievements. Hublot was the Key Sponsor of the evening’s event, which will likely be remembered as one of the greatest nights in the footballing calendar.

Pelé. The King of Football. Does he need an introduction? He is considered the best player of all time. He is the only footballer to have been three-times world champion, in 1958, 1962 and 1970, with the Brazilian team. He amassed an incredible array of honours with the two professional clubs he played for (Santos FC and New York Cosmos), winning the Intercontinental Cup (1962 and 1963), the Copa Libertadores (1962 and 1963), the North American Soccer League (1977) and the São Paulo championship (ten times) in the 1950s, 1960s and 1970s.

Since his retirement from sport, Pelé has been an ambassador for the UN and UNESCO for Education, Ecology and the Environment. He was Brazil’s minister for sport from 1995 to 1998. However, he has not retired from football altogether, and still serves as a spokesman, ambassador and philanthropist. He is actively supporting his country in its preparations for the 2014 competition.

Ricardo Guadalupe, Hublot CEO, said: “It is an immense honour and privilege to have been chosen by Pelé, the King of Football! When he came to see us with Jean-Claude Biver last year at the Hublot Manufacture in Nyon in Switzerland, there was an immediate connection. His presence and his enthusiasm for his country and the upcoming FIFA World Cup™ were incredible. We are going to accomplish great things together in Brazil!”

Hublot is Official Timekeeper and Official Watch of the 2014 FIFA World Cup Brazil™