Geoffroy Ader joined Antiquorum as Managing Director of ‘Antiquorum Online’

Antiquorum Auctioneers announced that they will launch an online store, as an alternative to their traditional auction model, where customers can immediately purchase and sell fine pieces from leading brands. They are promising that the platform will make buying and selling watches quick and easy.

Antiquorum Online will offer competitive commission rates, hoping to appeal to watch collectors at all levels, whether a novice or seasoned collector. Most importantly, they are looking to create and environment where clients can feel confident in knowing that all timepieces presented, come from a selection of trusted sellers and have been examined by an Antiquorum watch expert.

The upcoming Antiquorum Online will be headed by Geoffroy Ader, a specialist in the international watch auction business with vast experience. Born into a Parisian family of auctioneers, he started his career twenty years ago with a special focus on watches, and has earned the recognition as one of the leading authorities in the auction industry. He has sold many of the world’s finest and historical timepieces at prestigious auction houses around the world. In addition, he has written articles and books about watches and the auction market; and has organized several conferences on watch collecting.

He declared:

“In today’s world of technology, it is important to understand that innovation and knowledge will be the pillars of success for tomorrow’s collectors. Our objective with Antiquorum’s new online platform is to offer clients an unparalleled retail experience with the added security that comes with over forty years as the world’s premier watch auctioneers.”

The launch date of the new platform is not set in stone, Antiquorum will announce it soon and we will make sure to update you with the latest info. In the mean time, you can find Antiquorum Auctioneers at www.antiquorum.com.

UPDATE: The boutique is now live at https://watchboutique.antiquorum.swiss/