Everyone was waiting for this! An image with more details of the H. Moser & Cie smartwatch!

The Swiss independent watchmaker, H. Moser & Cie has started the teasing last week with the photo of a silhouette profile of a watch they joined with a press release announcing the unveiling of the first haute horlogerie smartwatch. I was baffled… What the heck is going on? Just because Apple will release a smartwatch, everyone in Switzerland feels the need to jump on the wearable bandwagon? Even small independent brands like H. Moser and Cie?

Today, the “smartwatch” was finally revealed…

H. Moser & Cie Endeavour Perpetual Calendar Funky Blue, Reference 1341-0207, an 18-carat white gold “smartwatch”

It is the Endeavour Perpetual Calendar Funky Blue, a timepiece that is smart, that is sophisticated, that is all about craftsmanship, tradition and mastery of what we like about watches. Among its aps, you’ll have the flash calendar that allows the date adjustment forwards and backwards at any time of day and the instant date change at midnight.

The battery is hand-wound and it will last at least a week, before you have to charge it. The Endeavour Perpetual Calendar also comes equipped with an interchangeable escapement, developed in partnership with Precision Engineering.

With the advent of smartwatches, H. Moser & Cie recognizes the challenges that will face the Swiss watch industry, but they also see an opportunity. CEO Edouard Meylan explains:

Smartwatches belong to a different segment. They are great gadgets. They even have the potential to introduce a new generation to wearables for the wrist. Our challenge is to continue being creative, innovative and true to our heritage in order to inspire highly discerning consumers. At H. Moser & Cie. we love challenges, so when it comes to nurturing the next generation of watch lovers, let us take it from here.

They end their announcement with a mea culpa:

With sincerest apologies, the Endeavour Perpetual Calendar Funky Blue does not let you draw doodles, tweet, send your heartbeat to others or set your fitness goals. It does not even let you take photos. It does, however, elegantly and ingeniously let you declare your individuality while contemplating the time passing by. This is both very smart and very rare.

Thank you Mr. Meylan and H. Moser & Cie! Thank you for sticking to traditions and thank you for not taking any shortcuts when it comes to innovation!

More about this exceptional watchmaker at www.h-moser.com