I have to admit, it took me quite a long time to give Instagram a try. Everyone was telling me how amazing it is for sharing pictures and how important it would be for WatchPaper to have a presence there. Finally, I gave in and since then, I’m completely hooked. Of course, I do my best to follow all the watch brands, major watch publications, experts and Instagram stars, one of their millions of followers. Instagram became my go-to social network to discover new watches and especially, the platform where I get inspired and try to learn/steal new watch photography tricks.

In my list, I also have a few accounts that are less known, but they keep posting exceptional photos and I think every watch nerd will be happy to follow them. One of them is @mrelico, by Elie, the owner of Bijouterie Eli&Co, on Montreal’s famous St-Catherin Boulevard. You can see that his pictures are thought to be more than a basic wrist shot, for him the background, even if it’s blurred, plays an important role in bringing out the beauty of the watch. He is not into super high-end tourbillons or limited edition platinum pieces, he rather prefers entry level watches, mainly Hamilton and Oris, but Elie is a master in presenting them in a way as if they were the ultimate grail. His Instagram feed is that of a hedonist that knows how to enjoy life with plenty of croissants, coffee, great whisky, fantastic views and cool watches.

Oris ProDiver Col Mischin Limited Edition, by @mrelico

Hamilton Pan-Europ Auto, by @mrelico

Oris Big Crown ProPilot GMT, Small Second, by @mrelico

Oris Big Crown ProPilot GMT, Small Second, by @mrelico

Longines Legend Diver, by @mrelico

Oris BC4 Chronograph, by @mrelico

Oris Flight Timer R4118 Limited Edition, by @mrelico

www.instagram.com/mrelico