Carl F. Bucherer to use laser signed components to fight counterfeiting
Carl F. Bucherer has announced today their effort to fight counterfeiting by implementing the innovative CLR-LIGA technology, which uses nanostructuring of individual components of the movement, resulting in a very easy and unmistakable authentication. CLR-LIGA was developed by Mimotec SA, a
The girlfriend experience, or why you should buy your watch from an authorized dealer
Fake! Fake! If you bought your Rolex online, then I'm sure you fear hearing these words yelled out as you mingle at a cocktail party. Why? Because you really cannot be certain that said Rolex is AUTHENTIC as opposed to a very good
Protect your watch with The Chrono Registry
We saw several initiatives from watch brands in trying to protect their customers from the plague of fake watches (WISeKey, Watch@Tablet®). The Chrono Registry is offering a globally accessible registry for watch owners, watch manufacturers, jewellers and police forces: Imagine being able to
9 watch stories from 2009
2009 started as a difficult year for everyone, but while established watch makers took the hits with dignity, younger brands where betting on their flexibility and agility to adapt to new economic realities. The Chinese ideograms for "crisis" is 危機,
Avoiding Fake Watch Ads on Google AdSense
Ever since I inserted the Google AdSense code into this website, I always had a lot of difficulty following the nature of ads that are syndicated by Google. A great number of ads are promoting websites that are specialized in